Northwestern Michigan College (NMC) was undergoing a major college-wide brand refresh, one that needed to be reflected not just in print and digital, but across all five of its physical campuses. As part of creating a unified, high-impact campus identity, pole banners were identified as a critical opportunity to activate entrances, pathways, and high-traffic areas with the new brand look and feel.
Located along the Grand Traverse Bay, portions of campus face intense lake-effect winds, harsh winters, and extreme weather. With these conditions in mind, NMC required a pole banner system that was engineered for durability, performance, and long-term reliability. Having seen BannerSaver™ successfully used by multiple organizations in the region and knowing Britten’s strong local reputation, the college sought a solution built specifically to withstand the Northern Michigan climate.
Because NMC was starting from scratch with no existing hardware, the college was able to implement a best-in-class system from day one. The team selected the patented BannerSaver™ bracket system for its proven durability and wind-spilling performance.
BannerSaver™ partnered with NMC through an accelerated timeline, supporting everything from design coordination to final installation. Larger pole banners were strategically positioned along major campus drives and main entrances to establish clear, high-visibility branding. Smaller banners were installed along interior walking paths to create a welcoming, cohesive atmosphere for students, faculty, and visitors.
Throughout the process, the BannerSaver™ team provided responsive communication, expert guidance, and seamless project management. Despite a condensed schedule, every milestone was met on time with the flexibility and attention to detail the project required.
The results were immediate and campus-wide. The new banners unified the refreshed brand across all five NMC locations, tying together signage and environmental elements into a single, cohesive visual identity. Areas that previously lacked branding were instantly transformed into vibrant, inviting spaces.
The BannerSaver™ hardware now provides long-term protection for NMC’s investment, engineered to withstand the region’s severe winds and weather conditions without frequent maintenance or replacement. The college now benefits from a durable, reliable system that elevates campus experience while strengthening institutional identity.
“The BannerSaver team was exceptional, especially considering the highly condensed timeline we faced from design to final installation.” -Joan Sodini, Creative Director NMC