When Grand Traverse Resort & Spa partnered with the Detroit Lions, the resort needed a way to bring the energy and identity of Lions football into the guest experience.
As a premier Northern Michigan destination, the resort wanted its Detroit Lions partnership to be visible beyond traditional advertising. The goal was to create a branded environment that welcomed guests, celebrated the team, and reinforced the connection between the Lions and Northern Michigan.
With Michigan weather bringing harsh sun, tornadoes, and snow storms, the signage also needed to perform in an outdoor space where environmental conditions can easily damage cheaper alternatives.
BannerSaver™ produced a series of custom Detroit Lions light pole banners for Grand Traverse Resort & Spa, transforming the resort property into a highly visible extension of the Lions brand.
Featuring the team's iconic branding and colors, the banners were strategically installed throughout the property entry to create a consistent visual experience for guests arriving, navigating, and spending time at the resort.
The banners were paired with BannerSaver™ hardware, our patented spring-loaded banner bracket system designed to help protect outdoor banners from high winds. The springs allow the brackets to flex and spill wind under pressure, reducing stress on banners, mounting hardware, and poles.
This combination of custom large-format printing and purpose-built banner hardware delivered a solution designed not only to look impactful, but to withstand the demands of an outdoor resort environment.
The finished installation transformed the Grand Traverse Resort & Spa property into a destination that feels unmistakably connected to Detroit Lions football. BannerSaver™ can design, fabricate and install custom sports banners, hotel wayfinding signage and hospitality signage for any venue.
The banners:
The result is more than a collection of banners. It is a branded environment that brings the excitement of Lions football to guests before they ever reach game day. For BannerSaver™, the project demonstrates how strategic large-format graphics and durable display systems can transform a property while giving major brands a physical presence that guests experience throughout their stay.
The pole banners provide a great first impression for visitors arriving at our main resort entrance. The BannerSaver™ system does an impressive job of handling the extreme weather and consistent strong winds that our region experiences, especially during winter. -Steve Timmer, Director of Marketing, Grand Traverse Resort
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