Five Points South is a true melting pot and one of the oldest, yet liveliest districts in downtown Birmingham, Alabama. With a successful entertainment district at its core, the area is a popular living, shopping and recreational community, heavily influenced by its award-winning James Beard restaurants and historically significant architecture.
In July of 2024, the Downtown BHM Business Improvement District (BID) expanded its footprint to include Five Points South. In addition to helping keep the area clean and safe, one of the BID’s early goals was to add a pop of color and uniformity to its charming streets, indicating a sense of place and understanding that you are entering a part of downtown with its own unique identity.
Quality was of top of mind for Downtown BHM placemaking team given that Birmingham is up against the elements, with weather that is often extremely windy and humid 8+ months out of the year. With safety at the forefront, REV Birmingham selected BannerSaver™ Pole Banner bracket system for high quality products that could be securely fastened to their existing poles, making it easy to rotate out the banners every 60 days with unique, fresh designs.
The impact was immediate upon rolling out the new look and feel for the Five Points South neighborhood. With the BannerSaver™ Banners printed in the perfect shade of Alabama red, it wasn’t long before a splash was made. Even the installation was documented by excited business and property owners alongside people passing by on foot, many going as far as to snap photos of the new look. It instantly proved the banner system's abilities to build civic and district pride — bringing the July 2024 Business Improvement District program goal full circle. REV Birmingham is excited to lead this contribution to the economic development of the area, building further upon the existing local tourism.
"The BannerSaver team was fantastic to work with. Communication was swift and straightforward — the banners looked great when they arrived, and there were no problems with the hardware during installation. We will be purchasing more banners from BannerSaver soon!" - Connor Sanburn, Five Points South District Manager