Light pole banners are a powerful way to add color, branding, and local flavor to streetscapes. Whether you're promoting a festival, celebrating a town’s identity, or adding seasonal flair, your banner art should shine from a distance and leave a lasting impression.
Here are six expert tips to ensure your banner design hits the mark!
Light pole banners are typically tall and narrow. That vertical format means your design must flow naturally from top to bottom. Try to avoid wide layouts or overly horizontal elements—they won’t read well in this format.
People often see pole banners from a distance or while driving by. Big, bold fonts are essential. Stick with high-contrast color combinations and limit yourself to one or two clean, legible typefaces.
💡 Pro Tip: If someone can’t read your message in three seconds, it’s too busy.
If your design includes photos or graphics, make sure they’re high-resolution and vibrant. Keep visuals simple, relevant, and free of cluttered backgrounds or muddy tones. To make it easy, here is the BannerSaver art requirements guide.
📷 Best Practice: Choose one strong focal point rather than multiple, competing images.
Think about how your banners will look in real-world conditions—bright sunlight, shade, cloudy skies, or against the backdrop of trees and buildings. Light colors alone can wash out in strong daylight, so balance your palette accordingly.
Pole banners need pockets at the top and bottom to fit the pole banner hardware. Keep all important text and graphics at least 3.5 inches away from these edges to avoid distortion or trimming.
A coordinated series of banner designs can tell a story and create more visual interest than repeating the same design repeatedly. This approach adds variety, keeps the streetscape engaging, and reinforces your message through multiple touchpoints.
Great pole banners blend simplicity, bold visuals, and smart design considerations. Done well, they elevate public spaces, draw attention, and create memorable impressions. Keep your layout clean, your message focused, and your colors bold—and your banners will speak volumes from above!